18/4/2014 -
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Consulting Services: GIPS - Global Issue Prediction System

The GIPS model helps you assess potential media and consumer response to perceived and real consumer product risk. GIPS is based on the research and experience of NSF Consulting and a review of academic research into consumer attitudes to risk. This includes detailed analysis of media and consumer “triggers” that contribute to a food scare.

GIPS helps businesses adapt to anticipating and managing emerging consumer issues and at the same time provides a competitive advantage.

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At last week’s Cream Awards 2013 ceremony NSF Agriculture were proud to sponsor the Food Chain Marketing Award.

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